Production Features of the Lego Company History

The company started to expand into new frontiers of the doll industry. In 1971 LEGO begun to target young women with the opening of furniture pieces and dollhouses; in 1974 it introduced its first individuals figures, referred to as Minifigures; and 1979 this expanded in space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements marketed to young girls. This period also saw the creation of a control structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also saw the introduction of something that allowed customers to pick certain stones they needed to purchase and make their own units, rather than acquire pre-made products; this is popular with adults, as well as children. In the same decade, Profano branched away into medieval territory while using Castle topic, and in 1980 the company added the first train sets to its lineup.

In 1989 Lego introduced the https://lego-x.com/ Pirate look, and with it several pirate delivers, desert islands and treasure. The company also expanded its array of facial expressions, adding beards, eye spots and lipstick in addition to the typical two eyes and smile. Some more mature Lego collectors resented these kinds of changes, finding the more simple faces of earlier styles.

As Profano expanded in a huge multinational corporation, it had to find ways to meet the demands of its big name clients like Target, Wal-Mart and Toys ‘R’ Us, which in turn demanded larger selections and faster transport times. To maintain with these needs, the company begun to reduce total production time for new products by looking into making more use of computerized assembly systems.